On January 17, 2007, Calistoga Beverage Company celebrated the launch of their new logo, new waters, new juices, and new bottle shapes with an event planned by Jenne Hohn Events.  As a way to bring distributes, employees, and Calistoga townspeople together at the source of the waters, the event was hosted in Calistoga, California at the plant's production facility.  Normally closed to the public, guests were delighted to see the inner working of the facility in such a festive environment.  Calistoga's history, present and future were flawlessly intertwined with this successful event.